Brainy Breakfast Wellington | August 2025

Flipping the Script: Bold Ideas That Shift Public Perception

Marketing can change minds, challenge assumptions, and reframe entire cultural conversations.

Join us in Wellington on 6 August as we go behind the scenes of two bold New Zealand campaigns that tackled subjects, which people either ignore (online scams) or avoid (herpes) and made them impossible to look away from.

Whether it’s reframing cybersecurity through parody to confront complacency or turning a stigmatised health condition into a source of national pride, each campaign flips the narrative to cut through public apathy, generate engagement, and provoke real behavioural change.

Haven't been to our Brainy Breakfast event before? This is what you get for your ticket:

• Opportunity to network with fellow marketers
• A delicious breakfast + Barista Coffee
• Loads of inspiration and actionable tips
• Marketing insights from leading NZ brands and experts

You may also like the following events from Marketing Association New Zealand:

• Next month, 18th August, 09:00 pm, Brainy Breakfast Christchurch | August 2025 in Christchurch

Also check out other Contests in Wellington, Health & Wellness events in Wellington.